Frank Luntz
Words can sometimes be used to confuse, but it’s up to the practitioners of the study of language to apply them for good and not for evil.

Frank Luntz is one of the most honored communication professionals in America today. Over the past decade, Frank has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over 24 countries and four continents. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

Frank has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance, including General Motors, Federal Express, Disney, American Express, AT&T, Microsoft, Lowe’s and Pfizer. In some capacity, he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers.

The “Instant Response” focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show, Frontline. He has been a guest on talk shows including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O’Reilly Factor, Tavis Smiley, Montel Williams, and Hardball. He also served as a consultant to the award-winning NBC hit show The West Wing.

Frank is the author of The New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear and What Americans Really Want … Really. He has written for publications including The Wall Street Journal, The New York Times, Financial Times, and The Washington Post. TIME magazine named him one of “50 of America’s most promising leaders aged 40 and under,” he was called one of the four “Top Research Minds” by Business Week and is a winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit.